3 in 4 Bedding Shoppers Buy; Lost Sales Still a Concern

Yes, bedding has a high close rate. But the buying gap is still too high for a vital health product like mattresses. Retailers need to make the better sleep connection when consumers are shopping for a mattress.

FurnitureToday – David Perry, Furniture Today

Source: 3 in 4 bedding shoppers buy, but lost sales still a worry | Furniture Today

Author: Dave Eckstein

Dave Eckstein is a partner in the firm ESA & Company. You can follow Dave on Twitter @DaveEckstein.

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