Amazon’s Fake Reviews: Worse Than Ever?

Amazon’s attempt to prevent review fraud appears to be foiled, as there has been a surge of fraudulent reviews on the site recently.

Within the last few months, many products have landed dozens of five-star reviews within hours or days of being initially merchandised. Some of these are concentrated among a small subset of Amazon’s reviewers .

Amazon’s ratings play a huge role in the visibility of the products, and fraud allows newer products to leapfrog legitimate merchandise.

Source: Amazon’s Fake Review Problem Is Now Worse Than Ever, Study Suggests

Author: Dave Eckstein

Dave Eckstein is a partner in the firm ESA & Company. You can follow Dave on Twitter @DaveEckstein.

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