One-to-One Digital Video Gives Dealers Ultimate Precision

Digital marketing reaches car shoppers at specific stages of buying and focuses on particular vehicle interests.

OzEtzioniESA Senior Partner Adam Armbruster sat down with Oz Etzioni, cofounder and CEO of Clinch, a provider of one-to-one automotive video marketing. It serves real-time video content based in part on consumers’ online searches.

This technology leverages online behaviors, segmentation, website activities, demographics, location and more to seamlessly produce tailored video creative optimized for specific shoppers at key points in the purchase funnel.

Read the full article on Wards: Personalized Video Marketing Cuts Through Clutter | Adam Armbruster on WardsAuto

Author: Adam Armbruster

Senior Partner at ESA&Company.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s