Digital marketing reaches car shoppers at specific stages of buying and focuses on particular vehicle interests.
ESA Senior Partner Adam Armbruster sat down with Oz Etzioni, cofounder and CEO of Clinch, a provider of one-to-one automotive video marketing. It serves real-time video content based in part on consumers’ online searches.
This technology leverages online behaviors, segmentation, website activities, demographics, location and more to seamlessly produce tailored video creative optimized for specific shoppers at key points in the purchase funnel.
Read the full article on Wards: Personalized Video Marketing Cuts Through Clutter | Adam Armbruster on WardsAuto