Black Friday: Victory? Or Just Low Expectations?

Brick-and-mortar retailers did enough things right on Black Friday to consider the event a success, even if the crowds of past years haven’t returned.

Holiday-Sales-Trending-2017

Black Friday online spending was a record $5.03 billion, up 16.9 percent over last year, according to Adobe Systems Inc. Much of that shopping is now occurring on phones, with mobile devices accounting for 54 percent of visits. Adobe said it expects Cyber Monday to be the biggest online shopping day in history, with $6.6 billion in predicted sales, a 16.5 percent increase over 2016.

See the full story on Bloomberg:
With Expectations Low, Retailers See Victory on Black Friday

Author: Dave Eckstein

Dave Eckstein is a partner in the firm ESA & Company.

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