Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead?
No, it’s not.
Amazon uses TV because when done properly, traditional media triggers digital inquiry and shopping action.
A long-term and consistent plan has paved the path to significant share gains for many auto dealers. That’s because every 90 days, a market’s buying cycle resets.
Traditional media has gotten a bit of a bum rap, but it has held strong throughout a marketing evolution.
Read more at Wards Automotive:
How to Achieve Digital Success? Use Traditional Media | Adam Armbruster