Using Traditional Media for Digital Success

Adam-ArmbrusterWhy does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead?

No, it’s not.

Amazon uses TV because when done properly, traditional media triggers digital inquiry and shopping action.

A long-term and consistent plan has paved the path to significant share gains for many auto dealers. That’s because every 90 days, a market’s buying cycle resets.

Traditional media has gotten a bit of a bum rap, but it has held strong throughout a marketing evolution.

Read more at Wards Automotive:
How to Achieve Digital Success? Use Traditional Media | Adam Armbruster

Author: Team ESA

ESA is the nation's premier business growth strategist. Looking for more profitability in this sea of confusion? Look no further. Raise your expectations.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s