Ford’s Express Checkout Piloted by Ricart Automotive

Ford Motor Company will be rolling out a new dealer-tested system of “100% Online” car buying. Express Checkout has been approved for a national rollout to all Ford dealers.

Ricart Auto Group’s Rick Ricart (Columbus, OH) “road tested” the Express Checkout system, in conjunction with Ford’s financial arm, Ford Credit. ESA’s Adam Armbruster interviewed Ricart about the initiative, what he thinks about it, his expectations, and results.  

Read the full interview at Wards Automotive:
Ford Rolls Out Digitally Driven Express Checkout | Wards

Author: Adam Armbruster

Senior Partner at ESA&Company.

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