Challenges Ahead for Amazon’s Ad-Supported Video

Amazon will be offering ad-supported video its Fire TV streaming customers.

Established TV and other tech players (e.g. Hulu, Google, Roku, Netflix) already provide significant competition in this arena — for both subscribers and revenue alike.

Amazon’s ad biz is the company’s fastest growing segment, totaling roughly $2.2 billion last quarter, up 130 percent over the period a year before

Read the full article:
Source: Amazon’s ad-supported video likely to face many hurdles | Ad Age

Author: Dave Eckstein

Dave Eckstein is a partner in the firm ESA & Company. You can follow Dave on Twitter @DaveEckstein.

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