Amazon will be offering ad-supported video its Fire TV streaming customers.
Established TV and other tech players (e.g. Hulu, Google, Roku, Netflix) already provide significant competition in this arena — for both subscribers and revenue alike.
Amazon’s ad biz is the company’s fastest growing segment, totaling roughly $2.2 billion last quarter, up 130 percent over the period a year before
Read the full article:
Source: Amazon’s ad-supported video likely to face many hurdles | Ad Age