Section 179 allows for tax deductions for specific purchases of larger goods or services by a business. These capital expenditures can provide a tax benefit if they meet certain criteria.
The bigger point here, is that companies catering to other businesses (e.g. B2Bs in automotive, agricultural, services or other industries) often miss a bigger Section 179 opportunity to market this to their target audience.
Reminding (or even informing) a potential buyer that your product qualifies for Section 179 can yield a significant year-end boost.