Automotive Tiers Working in Unison

ESA’s Adam Armbruster talks shop with Scott Fink about how automotive tiers can work together for more profitability in today’s market.

Fink runs six dealerships, including Hyundai of New Port Richey, and also serves on the Hyundai Dealer Council.

Hyundai’s tier-two strategy has really developed over the past decade. Hyundai Motor America does a great job engaging their dealers in the creative process. We have a national dealer committee that meets multiple times a year to vet through the creative ideas. They are always focused on the retail call to action messages.

 

Tier two must get the customer to research the brand and offers. Tier three and two are almost merging. The OEMs push for MAAP (minimum allowable advertising price) and takes away lots of latitude dealers once had.

 

Scott Fink
Hyundai Dealer Council

Read the Full Article on Wards Auto:
A Top Auto Dealer Advocates Making Tier Ads Work Together

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