When Should Dealers Plan to Recover? Now.

ESA’s Adam Armbruster outlines how dealers can step into their own recovery plan, right now, on WardsAuto.com. Bad enough to take a revenue loss given the steep contraction of the retail markets in the 2nd quarter of 2020. Posting a share loss would only add insult to injury.

You’ll need to compensate for fewer market opportunities. The smartest thing to do in a downturn is to present your business as hungry and in search of customers. Delivering this message in a friendly manner shows you are open for business, however limited that may be because of the COVID-19 pandemic.

Read the full article on Wards Auto: Not Too Early for Car Dealers to Plan Market Recovery

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