Automotive Update: July 27, 2020

The bumpy ride of the auto market in 2020 continues, as new trends unfold in pre-owned sales (and pricing), premium car shopping, and dealer media decisions:

One key question is how has the dealer changed their ad mix, and what parts of their spend are open for conversation? ESA Senior Partner Adam Armbruster provides strategy points for dealers that are hidden in the current data.

Join the ESA Car Keys LinkedIn group, and you’ll be the first to receive this market-leading information. ESA is posting weekly auto market updates during the recovery.

You can also follow ESA’s Thought Leadership Now updates with the #ESATLN20 hashtag on Twitter and LinkedIn for the latest intel on key market dynamics.

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