What Now? The Recession-Proof Dealership

As economic headwinds continue to intensify, the retail automotive industry readies itself for another storm. This one may take more casualties and last longer than average.

With interest rates climbing, “demand destruction” becoming a catch phrase, and inflationary concerns not subsiding, auto dealers need a plan right now.

ESA Senior Partner Adam Armbruster provides exactly that, in a recent post on Ward’s Auto. Whether it’s a focused, attractive value-statement to the market, modification to the service lane traffic, or a sharper buying strategy to deliver more ROI, the time to act is upon us.

Adam details a multi-point strategy that has stood the test of time.

Yes, we’ve been here before!

Read more at WardsAuto.com:
Recession Proofing Dealership Advertising

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