With interest rates climbing, “demand destruction” becoming a catch phrase, and inflationary concerns not subsiding, auto dealers need a plan right now.
ESA Senior Partner Adam Armbruster provides exactly that, in a recent post on Ward’s Auto. Whether it’s a focused, attractive value-statement to the market, modification to the service lane traffic, or a sharper buying strategy to deliver more ROI, the time to act is upon us.
Adam details a multi-point strategy that has stood the test of time.
Yes, we’ve been here before!
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