How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.
Auto dealers looking to drive net profit have their challenges and opportunities in today’s market. Real-time pricing and quicker inventory turn can boost net profit — as does targeting more “buyers” instead of just “shoppers.”
Certified Preowned (CPO) vehicles are still yielding positive results in the face of profitability pressures, especially when the strategy is on-target. ESA Senior Partner Adam Armbruster sits down with top CPO retailer Rick Ricart to discuss this key segment of the market.
Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.
Adam Armbruster | In today’s digital lifestyle, we are constantly consuming and are overloaded with information, says Clinch’s Oz Etzioni