How do auto dealers leverage the three tiers of marketing to optimize profitability without the waste? Adam Armbruster and Scott Fink provide a few answers.

How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.

Auto dealers looking to drive net profit have their challenges and opportunities in today’s market. Real-time pricing and quicker inventory turn can boost net profit — as does targeting more “buyers” instead of just “shoppers.”

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Certified Preowned (CPO) vehicles are still yielding positive results in the face of profitability pressures, especially when the strategy is on-target. ESA Senior Partner Adam Armbruster sits down with top CPO retailer Rick Ricart to discuss this key segment of the market.

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Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.