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In this season of giving thanks, ESA looks at yesterday with gratitude, and sees a tomorrow brimming with potential. Happy Thanksgiving.

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Apple’s user privacy upgrades and walled garden of first-party data is sending shock waves through the digital advertising ecosystem.

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Seeing your digital conversions go flat? Apple’s new user privacy updates to iOS are causing havoc for advertisers and big tech.

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Local businesses would be wise to check-in on their organic Google visibility … again (and again). The search engine upped the importance of proximity.

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Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.

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Roland Eckstein | Knowing your product or company’s intent percent can pave the way to accelerating growth in opportunity markets.

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Amazon’s attempt to prevent review fraud appears to be foiled, as there has been a surge of fraudulent reviews on the site recently. Within the last few months, many products have landed dozens of five-star reviews within hours or days of being initially merchandised.

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ESA will be a featured presenter at the NAB SMTE show in Denver on September 15, 2017.