Challenges Ahead for Amazon’s Ad-Supported Video
2018-10-01
Amazon will be offering ad-supported video its Fire TV streaming customers, and facing stiff competition from established and tech media companies alike.
Who Moved Your Cheese? Google.
2018-02-09
Local businesses would be wise to check-in on their organic Google visibility … again (and again). The search engine upped the importance of proximity.
Using Traditional Media for Digital Success
2017-11-27
Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.
What’s Your Intent Percent?
2017-10-16
Roland Eckstein | Knowing your product or company’s intent percent can pave the way to accelerating growth in opportunity markets.
One-to-One Digital Video Gives Dealers Ultimate Precision
2017-10-11
Adam Armbruster | In today’s digital lifestyle, we are constantly consuming and are overloaded with information, says Clinch’s Oz Etzioni
Amazon’s Fake Reviews: Worse Than Ever?
2017-09-20
Amazon’s attempt to prevent review fraud appears to be foiled, as there has been a surge of fraudulent reviews on the site recently. Within the last few months, many products have landed dozens of five-star reviews within hours or days of being initially merchandised.
Retail Struggles of New Consumer Habits (It’s Not Just Amazon)
2017-07-26
Ten years ago only 2.5 percent of retail sales took place online, and today that number is 8.5 percent – about a $300 billion change
ESA to Elevate at NAB SMTE
2017-07-01
ESA will be a featured presenter at the NAB SMTE show in Denver on September 15, 2017.
Search Insights: A Brand Planning Power Tool
2013-12-08
The bottom line is that search-driven insights are not just interesting, they’re also actionable.