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Local businesses would be wise to check-in on their organic Google visibility … again (and again). The search engine upped the importance of proximity.

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Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.

Roland Eckstein | Knowing your product or company’s intent percent can pave the way to accelerating growth in opportunity markets.

Amazon’s attempt to prevent review fraud appears to be foiled, as there has been a surge of fraudulent reviews on the site recently. Within the last few months, many products have landed dozens of five-star reviews within hours or days of being initially merchandised.

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ESA will be a featured presenter at the NAB SMTE show in Denver on September 15, 2017.