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ESA Car Keys: A brutal December had the US Auto Market finishing 2021 just under 15 million units, according to NADA, up 3.1% annually.

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ESA Car Keys | Apple’s iOS gives users an opt-out of tracking and sharing data with Google and Facebook. As a result, conversions are down and CPM’s are up.

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ESA Car Keys | Auto inventory will remain a concern well into 2022. Pent-up consumer demand will outpace vehicle supply well into 2022.

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ESA Car Keys | The automotive market saw a sizable increase in loan and lease originations during 2021’s second quarter.

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ESA Car Keys | Factory shutdowns in the auto industry due to microchip components threaten to leave a $60B hole during the first half of 2021.

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ESA Car Keys | With three quarters in the books for the 2020 auto market, new trends unfold in pre-owned sales, lease returns, and dealer media decisions.

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ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.

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ESA Car Keys | The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]

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ESA Car Keys | The US automotive market returns to pre-pandemic projections for volume, another positive sign along this strong recovery arc.