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ESA Car Keys | The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]

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ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.

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ESA Car Keys | The US automotive market returns to pre-pandemic projections for volume, another positive sign along this strong recovery arc.

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ESA Car Keys | Still waiting for results from July 4 as the US auto market pauses a bit on its dramatic recovery from the Covid-19 pandemic.

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ESA Car Keys | The US auto market took a small step backwards on its recovery arc. Still, there are more than a few positive trends maintaining momentum.

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ESA Car Keys | In this June 22 update, ESA’s Adam Armbruster highlights the surprise winners that have emerged in light of the rapidly changing automotive landscape.

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ESA Car Keys | Next steps for auto dealers in light of inventory bottlenecks, pre-owned marketing, the lease return wave, and the drawdown of aggressive financial terms.

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ESA Car Keys | Another packed update on the auto recovery, new vehicle sales trending, the used car potential, financing, inventory & production, and the opportunity of CPOs and lease returns.

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ESA Car Keys | Adam Armbruster with another series of quick video updates (June 1, 2020) on the key datapoints in the recovering auto market.

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ESA Car Keys | A close examination of the key performance indicators in the automotive market for mid-May. ESA’s Adam Armbruster with another TLN Update.

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ESA Car Keys | In a downturn, taking bold action and using resources creatively can blunt some of the negative impact. Adam Armbruster on avoiding the dreaded double dip.