ESA Car Keys | The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]

ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.

ESA Car Keys | The US automotive market returns to pre-pandemic projections for volume, another positive sign along this strong recovery arc.

ESA Car Keys | Still waiting for results from July 4 as the US auto market pauses a bit on its dramatic recovery from the Covid-19 pandemic.

ESA Car Keys | The US auto market took a small step backwards on its recovery arc. Still, there are more than a few positive trends maintaining momentum.

ESA Car Keys | In this June 22 update, ESA’s Adam Armbruster highlights the surprise winners that have emerged in light of the rapidly changing automotive landscape.

ESA Car Keys | Next steps for auto dealers in light of inventory bottlenecks, pre-owned marketing, the lease return wave, and the drawdown of aggressive financial terms.

ESA Car Keys | Another packed update on the auto recovery, new vehicle sales trending, the used car potential, financing, inventory & production, and the opportunity of CPOs and lease returns.

ESA Car Keys | Adam Armbruster with another series of quick video updates (June 1, 2020) on the key datapoints in the recovering auto market.

ESA Car Keys | A close examination of the key performance indicators in the automotive market for mid-May. ESA’s Adam Armbruster with another TLN Update.

ESA Car Keys | In a downturn, taking bold action and using resources creatively can blunt some of the negative impact. Adam Armbruster on avoiding the dreaded double dip.