ESA Car Keys | General Motors, in an attempt to boost disappointing sales of the Chevrolet Camaro, is offering a $3,000 discount exclusively to owners and lessees of the competing Ford Mustang.
ESA Car Keys | Here’s why the initial concerns about the automotive market were overstated, with September numbers reported and three quarters in the books for 2019.
How do auto dealers leverage the three tiers of marketing to optimize profitability without the waste? Adam Armbruster and Scott Fink provide a few answers.
Cars.com (NYSE:CARS) has slid 35.8% after missing on Q2 earnings today, cutting full-year guidance and ending a strategic review after receiving no interest, saying it will stay an independent public company. The company had launched a strategic look.
ESA Car Keys | The 2nd Quarter US auto market was down year-over-year, with imports outperforming domestic brands. Trucks continue to grab market share from passenger vehicles, continuing a multi-year trend.
Pickup owners are typically as loyal as they come, but every so often a hot new truck or big enough bargain can entice die-hards to switch their rigs.
ESA Car Keys | The first quarter auto market finished near a 17M SAAR pace, but needed a solid March to atone for a lackluster effort in the year’s first two months.
ESA Car Keys | Wards Auto and Steve Finlay have a few insights about the current momentum in the automotive market and what that might mean for 2019.
ESA Car Keys | The October US auto market was down year-over-year, but posted some positive surprises. Trucks continue to grab market share from passenger vehicles, continuing a five-year trend.
September’s US auto market was down 5.5% year-over-year, as major manufacturers were all down except for Fiat Chrysler. The projected 2nd half slump continues to materialize.
How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.
Auto dealers looking to drive net profit have their challenges and opportunities in today’s market. Real-time pricing and quicker inventory turn can boost net profit — as does targeting more “buyers” instead of just “shoppers.”