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Automotive Update: July 27, 2020
ESA Car Keys | The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]
The Mid-Funnel Move
ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.
Automotive Update: July 13, 2020
ESA Car Keys | The US automotive market returns to pre-pandemic projections for volume, another positive sign along this strong recovery arc.
Automotive Update: July 7, 2020
ESA Car Keys | Still waiting for results from July 4 as the US auto market pauses a bit on its dramatic recovery from the Covid-19 pandemic.