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With interest rates soaring and inflation not subsiding, “demand destruction” has become more than just another catch phrase. Auto dealers need a plan today.

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ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.

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Apple’s user privacy upgrades and walled garden of first-party data is sending shock waves through the digital advertising ecosystem.

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ESA Car Keys | With three quarters in the books for the 2020 auto market, new trends unfold in pre-owned sales, lease returns, and dealer media decisions.

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ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.

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ESA Car Keys | The auto market’s bumpy ride in 2020 has local dealers reevaluating their media mix. Adam Armbruster explains the how and why. [VIDEO]

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ESA Car Keys | The US automotive market returns to pre-pandemic projections for volume, another positive sign along this strong recovery arc.

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ESA Car Keys | Still waiting for results from July 4 as the US auto market pauses a bit on its dramatic recovery from the Covid-19 pandemic.

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ESA Car Keys | The US auto market took a small step backwards on its recovery arc. Still, there are more than a few positive trends maintaining momentum.

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ESA Car Keys | In this June 22 update, ESA’s Adam Armbruster highlights the surprise winners that have emerged in light of the rapidly changing automotive landscape.