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ESA Car Keys | Here’s why the initial concerns about the automotive market were overstated, with September numbers reported and three quarters in the books for 2019.

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The economy’s biggest pillar — the American shopper — stood steadfast through a summer of mounting economic challenges characterized by soft global growth and trade uncertainty.

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How do auto dealers leverage the three tiers of marketing to optimize profitability without the waste? Adam Armbruster and Scott Fink provide a few answers.

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ESA Car Keys | Toyota, Honda, Nissan, and Hyundai posted double-digit gains in U.S. sales last month behind strong demand for light trucks, marking the first time since 2015 all four Asian companies rose 10+% year-over-year.

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Cars.com (NYSE:CARS) has slid 35.8% after missing on Q2 earnings today, cutting full-year guidance and ending a strategic review after receiving no interest, saying it will stay an independent public company. The company had launched a strategic look.

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ESA Car Keys | The 2nd Quarter US auto market was down year-over-year, with imports outperforming domestic brands. Trucks continue to grab market share from passenger vehicles, continuing a multi-year trend.

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Pickup owners are typically as loyal as they come, but every so often a hot new truck or big enough bargain can entice die-hards to switch their rigs.

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ESA Car Keys | The first quarter auto market finished near a 17M SAAR pace, but needed a solid March to atone for a lackluster effort in the year’s first two months.

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ESA Car Keys | Wards Auto and Steve Finlay have a few insights about the current momentum in the automotive market and what that might mean for 2019.

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ESA@Work | The Section 179 Deduction provides a nice tax break for businesses making capital expenditures. Another under-utilized benefit is the targeted marketing of this by B2B companies.

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ESA Car Keys | The October US auto market was down year-over-year, but posted some positive surprises. Trucks continue to grab market share from passenger vehicles, continuing a five-year trend.