September’s US auto market was down 5.5% year-over-year, as major manufacturers were all down except for Fiat Chrysler. The projected 2nd half slump continues to materialize.
How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.
Auto dealers looking to drive net profit have their challenges and opportunities in today’s market. Real-time pricing and quicker inventory turn can boost net profit — as does targeting more “buyers” instead of just “shoppers.”
U.S. auto sales are maintaining momentum through two quarters of 2018, though 2nd-half challenges are looming, such as interest rate hikes, high levels of late-model preowned vehicles, and continued changes to US tariff policy.
Certified Preowned (CPO) vehicles are still yielding positive results in the face of profitability pressures, especially when the strategy is on-target. ESA Senior Partner Adam Armbruster sits down with top CPO retailer Rick Ricart to discuss this key segment of the market.
ESA Car Keys | As the US Automotive market turns the corner into 2018, a few indicators from 2017 are hinting what will happen next.
The continued downward price / margin pressure on pre-owned inventory is dinging the dealership on a once-reliable, long-standing area of profitability.
Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.
Adam Armbruster | In today’s digital lifestyle, we are constantly consuming and are overloaded with information, says Clinch’s Oz Etzioni
ESA will be a featured presenter at the NAB SMTE show in Denver on September 15, 2017.