ESA Car Keys | General Motors, in an attempt to boost disappointing sales of the Chevrolet Camaro, is offering a $3,000 discount exclusively to owners and lessees of the competing Ford Mustang.

ESA Car Keys | Here’s why the initial concerns about the automotive market were overstated, with September numbers reported and three quarters in the books for 2019.

The economy’s biggest pillar — the American shopper — stood steadfast through a summer of mounting economic challenges characterized by soft global growth and trade uncertainty.

How do auto dealers leverage the three tiers of marketing to optimize profitability without the waste? Adam Armbruster and Scott Fink provide a few answers.

ESA Car Keys | Toyota, Honda, Nissan, and Hyundai posted double-digit gains in U.S. sales last month behind strong demand for light trucks, marking the first time since 2015 all four Asian companies rose 10+% year-over-year.

Cars.com (NYSE:CARS) has slid 35.8% after missing on Q2 earnings today, cutting full-year guidance and ending a strategic review after receiving no interest, saying it will stay an independent public company. The company had launched a strategic look.

ESA Car Keys | The 2nd Quarter US auto market was down year-over-year, with imports outperforming domestic brands. Trucks continue to grab market share from passenger vehicles, continuing a multi-year trend.

Pickup owners are typically as loyal as they come, but every so often a hot new truck or big enough bargain can entice die-hards to switch their rigs.

ESA Car Keys | The first quarter auto market finished near a 17M SAAR pace, but needed a solid March to atone for a lackluster effort in the year’s first two months.

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ESA Car Keys | Wards Auto and Steve Finlay have a few insights about the current momentum in the automotive market and what that might mean for 2019.

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ESA@Work | The Section 179 Deduction provides a nice tax break for businesses making capital expenditures. Another under-utilized benefit is the targeted marketing of this by B2B companies.

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ESA Car Keys | The October US auto market was down year-over-year, but posted some positive surprises. Trucks continue to grab market share from passenger vehicles, continuing a five-year trend.