How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.
Auto dealers looking to drive net profit have their challenges and opportunities in today’s market. Real-time pricing and quicker inventory turn can boost net profit — as does targeting more “buyers” instead of just “shoppers.”
Local businesses would be wise to check-in on their organic Google visibility … again (and again). The search engine upped the importance of proximity.
Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.
Not what local merchants wanted to hear as the holiday season starts: Walmart’s e-commerce sales see an enormous lift in Q3.
Roland Eckstein | Knowing your product or company’s intent percent can pave the way to accelerating growth in opportunity markets.
Adam Armbruster | In today’s digital lifestyle, we are constantly consuming and are overloaded with information, says Clinch’s Oz Etzioni
Ten years ago only 2.5 percent of retail sales took place online, and today that number is 8.5 percent – about a $300 billion change