ESA Car Keys | The October US auto market was down year-over-year, but posted some positive surprises. Trucks continue to grab market share from passenger vehicles, continuing a five-year trend.
September’s US auto market was down 5.5% year-over-year, as major manufacturers were all down except for Fiat Chrysler. The projected 2nd half slump continues to materialize.
How many dealers can satisfy the consumer’s demand for a 100% online car purchase process? More than you might think — with many more on the way. ESA interviews Rick Ricart about Ford’s ambitions for a national rollout of a digital product Ricart Auto piloted.