A Monkey Wrench in the Ad Ecosystem
2021-10-26
Apple’s user privacy upgrades and walled garden of first-party data is sending shock waves through the digital advertising ecosystem.
Apple’s user privacy upgrades and walled garden of first-party data is sending shock waves through the digital advertising ecosystem.
Is your biz using Google My Business to extend market penetration? If so, are you connecting the dots on fetching more conversion on that larger base of leads?
Local businesses would be wise to check-in on their organic Google visibility … again (and again). The search engine upped the importance of proximity.
The bottom line is that search-driven insights are not just interesting, they’re also actionable.
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