ESA Car Keys | In-depth auto market insights on inventory, pricing, technology, distribution, consumer patterns and winning strategy.

ESA Car Keys | Apple’s iOS gives users an opt-out of tracking and sharing data with Google and Facebook. As a result, conversions are down and CPM’s are up.

ESA on EHS | Year-over-year gains in the January 2020 housing market provide a positive sign for the beginning of 2020. The 5.46M SAAR for the year’s first month was a 9.6% gain over January 2019

ehs-2019-12-infographic

EHS | The US housing market ended 2019 on a strong note (+10.8 YoY for December). Here’s how that effects the 2020 local market in both up and down directions.

ESA Car Keys | Toyota, Honda, Nissan, and Hyundai posted double-digit gains in U.S. sales last month behind strong demand for light trucks, marking the first time since 2015 all four Asian companies rose 10+% year-over-year.

The July housing market delivered a 2.5% increase in EHS versus June, and a year-over-year lift of 0.6%. Inventory levels remain decidedly depressed and prices continue their upward arc.

Existing home sales in the US remained flat in August versus July, and down 1.5% year-over-year. Median prices continued to increase.

auto-market-Q2-2018

U.S. auto sales are maintaining momentum through two quarters of 2018, though 2nd-half challenges are looming, such as interest rate hikes, high levels of late-model preowned vehicles, and continued changes to US tariff policy.