Amazon’s attempt to prevent review fraud appears to be foiled, as there has been a surge of fraudulent reviews on the site recently. Within the last few months, many products have landed dozens of five-star reviews within hours or days of being initially merchandised.
Yes, bedding has a high close rate. But the buying gap is still too high for a vital health product like mattresses. Retailers need to make the better sleep connection when consumers are shopping for a mattress.