Apple’s Impact at the Local Auto Dealership
2021-09-28
ESA Car Keys | Apple’s iOS gives users an opt-out of tracking and sharing data with Google and Facebook. As a result, conversions are down and CPM’s are up.
The Mid-Funnel Move
2020-08-08
ESA Car Keys | The US car consumer never is “turned off.” Online car brand search continued through the dark sales months, as active dealers were then and continue to be rewarded.
Challenges Ahead for Amazon’s Ad-Supported Video
2018-10-01
Amazon will be offering ad-supported video its Fire TV streaming customers, and facing stiff competition from established and tech media companies alike.
Using Traditional Media for Digital Success
2017-11-27
Adam Armbruster | Why does Amazon.com spend over $2M dollars weekly in TV ads? In this digital shopping world isn’t traditional media dead? No, it’s not.